In a major TV advertising campaign for USA Today, actor Josh Gad assumes a cartoonish look of an retro-intellectual—smoking jacket, pipe, etc.—and pretends to be reading from Dante’s Inferno—all in the madcap pursuit of promoting his pop culture column in USA Today. The animal in the image looks like someone’s idea of the wolf that Dante encounters along with a leopard and a lion in early passages from Inferno. Between Dan Brown’s Inferno and Mad Men’s heavy use of Inferno-tinged themes during last season, Dante appears to be having a bit of a comeback in pop culture 700 years after he wrote the Divine Comedy.
- Lit Hub: “We Sent a Poet To Watch Inferno So You Don’t Have To”
- The 700 Year Old Lessons of Dante’s Inferno As Applied to the 2016 Presidential Campaign
- Battle of the Infernos
- The Secrets of Zobrist, Part 3: Will the Inferno movie make Zobrist more of a villain than Dan Brown himself did in his book?
- The Secrets of Zobrist, Part 2: Tom Hanks sees US election warning in thriller ‘Inferno’